Go to
http://epiccasestudies.com to learn how average ordinary people became badass house flippers.
Once you've found the deal, the difference is in the marketing. There's the right way, and then there's all the other ways.
In this video I'll show you 5 key principles to focus on when marketing your house flips. And when I say flips... that could be flipping a house post-rehab, pre-rehab or even the contract itself.
Flipping is flipping... buy low, sell high.
The house-flipping craze is huge right now!
But over 97% of house flippers struggle to succeed.
What are the other 3% doing that’s making them crush the competition?
Well, basically, they know how to market. They understand that flipping houses is much more about the marketing business than the investing business. They act on this knowledge in five steps.
First, they evaluate the equity of the property. Equity is the difference between what you have a property under contract for and what you can sell it for. The more time you have, the more equity you can try to hold onto. If you’re in a time crunch for cash, giving up equity will help you sell the property much faster.
Second, they know their customer and what they want. For example, if you’re trying to sell a property for fast money, you’ll probably be looking for a cash-buying investor. On the other hand, if you’ve fixed up the entire property yourself, you’ll probably be looking for a resident owner. You must know who your customer is and what they want before you can effectively market to them.
Third, they position the property within the market so that it becomes the most attractive to their given customer. They position themselves at the bottom of the price range to be the lowest price in the market. This helps them catch everyone’s eye FIRST. With this amount of exposure, the demand drives their property back up to a price they’re actually willing to sell it for. Exposure creates demand and demand drives value.
Fourth, they promote, promote, promote in a way that’s specific to their customer type. For example, an investor will be looking for equity or ROI, while a resident owner will be looking for comfort, cleanliness, and even luxury. They create their headlines based on these specific wants.
Then, they broadcast the message with the goal of maximum exposure. At Epic, we created a 20-point marketing checklist that ensures maximum exposure for every single one of our properties. You can download it for free. http://Epicmarketingchecklist.com Depending on where you’re watching this… you can click the link in the description.
Fifth, they control the customer… specifically, the customer within the sales process. They understand that they are the ones with the deal and, thus, they hold all the power.
On any call with a customer, they’ll let them know that they have competition, but that the deal isn’t being driven up like crazy. They’ll say that they will be making a decision quickly and that the customer should take action quickly or else they’ll lose the deal. They tell them to put their best foot forward, and then they tell them exactly how to do so. They create urgency, give them hope, and tell them exactly what to do.
Jeremiah Johnson is one of my students who went from a day job he hated to full-time flipping houses in just six months to the tune of 60 properties! To learn how he and other students became house-flipping badasses with these five steps, go to http://epiccasestudies.com
Epic Real Estate Investing shows people how to invest in real estate and achieve financial freedom so they can retire in the next three to five years. YLH39785
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How to Maximize Your Profit Flipping Houses by Marketing the Right Way matty healy | |
| 4 Likes | 4 Dislikes |
| 282 views views | 17K followers |
| Education | Upload TimePublished on 16 Feb 2018 |
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